Hell?s Bay Boatworks was formed by renowned Florida fishing guide Flip Pallot, along with visionary boat designer Chris Morejohn with one goal in mind?to build the finest fishing boats ever conceived. Hell?s Bay Boatworks is led by a team of dedicated fishermen, outdoorsmen and adventurers. At Hell?s Bay Boatworks the goal is to stay on the cutting edge of technology while building fishing machines with state of the art materials and design.

Problem areas Hell?s Bay brought to the Boat Track team

Inventory control: Customer was using Quickbooks Enterprise with Fishbowl add-on. The interface was problematic and linkages were weak or nonexistent. The company was having a very difficult time managing inventory, and related controls were limited.

Sales control: Sales representatives did not have systematic access to current options for various base models. Accordingly, quotes were being prepared for customers that included options that were not available for certain models. Quoting and pricing configurations were frequently wrong and needed to be reworked and corrected.


BoatTrack interfaced with Sage Pro ERP accounting system.

Boat Track provides excellent inventory processing and tracking. Parts can easily be tracked through the entire cycle from order to production. There are multiple look-up options and plenty of space to add custom notes. The user can see exactly why a particular part was included on a bill of material. Data is updated in real-time so there is never a question about what they have on hand and what they need to order to complete their boats on time.   All the inventory data that is needed resides in one place for easy and quick retrieval.

The model templates in the Order Pointe module make insure that the sales representatives sell the correct options for each model every time. All available options for each model are listed to be easily selected on the screen. There are no more concerns about wrong configurations. Pricing for all options is accurate and up-to-date. Sales representatives are working from the same model templates so Hells Bay has standardization and uniformity. These features also facilitate more accurate timely management reporting.